Attention Authors:

Share your story and build your online author presence with social media

Let an expert consultant guide you toward launching a

sure-fire social media strategy for authors

Social Media Consultation: $299

We'll help you connect
with new readers and
grow your audience!

Learn the basic rules of engagement
for the most popular social media
platforms. Choose from:

  • Twitter
  • Facebook
  • LinkedIn
  • Goodreads
  • Instagram

We'll help you connect with new
readers and grow your audience!

Most authors will agree that you can't have a well-rounded book marketing and publicity program without a sound social media strategy. That's where we can help fill in the gaps. Now you can work directly with a social media pro and learn all the essentials. You'll work with an expert to lay out the broad strokes of a personalized social media promotion plan in a one-hour, one-on-one consultation session.

  • Before your training, you'll submit a questionnaire telling us about your book, your background, and your goals
  • Based on your responses, we'll tailor your training to your specific needs
  • You'll receive hands-on guidance on the social media platform of your choice

Act now and take advantage of this opportunity to learn the best way to begin building your social media presence and sharing the news about your latest literary effort. It may be the best investment you'll every make to ensure your book's success.

Frequently Asked Questions

  1. How are these social media platforms different from each other? 

    Facebook is good fit for authors of all genres. It is currently the largest, most influential of the social media platforms. Consequently, it is most highly requested and can serve a wide variety of clients. Facebook is excellent for authors who have less time to post, or do not want the commitment of posting multiple times per day. Even if you already have a personal Facebook page in place, we recommend setting up a professional author page, which is built off of your personal account. If you don't have a personal page, we can create one for you, then proceed to build the professional account. The new and popular function of Facebook is Facebook Live which is used on the mobile Facebook app. Facebook Live allows you to broadcast live on camera for interviews, fan Q&A's, event coverage and more.

    Instagram is an online mobile photo-sharing app enabling its users to take pictures and share them either publicly or privately, as well as through a variety of other social networking platforms, such as Facebook, Twitter and Tumblr. There is a large "Bookstagram" community that exists on Instagram with special #hashtags that allow you to connect with loyal readers and bookish fans. Users also have the option of creating image "stories" which self destruct after 24 hours.

    Goodreads is useful for fiction authors and authors whose main objective is to target potential readers, raising awareness for their books. It is a smaller social media platform with a very targeted core audience. Dedicated readers, reviewers and bloggers utilize Goodreads to keep lists of their current, past and future reads, post book reviews, and receive book recommendations. Goodreads has a designated "Author Program," in which authors can create ads, organize giveaways and accept questions through their profile. This program needs to be applied for and approved by Goodreads.

    LinkedIn is recommended for business books and authors whose main objective is to network with professionals and expand their brand image. LinkedIn is a profession-based social media platform. It is mainly used for job searching, networking and hosting the user's resume and professional history. Blogs and articles can be written and submitted via LinkedIn. The platform is fairly flexible time commitment-wise. Users can stay active by writing and publishing articles, joining forums and updating their professional credentials.

    Twitter, is suitable for authors of all genres. It is one of the largest and most influential social media platforms. Like Facebook, it can serve a wide variety of authors. However, Twitter requires multiple posts per day to be effective. Twitter should only be used by authors with the time and inclination to commit to maintaining an active social media platform. Twitter also does not distinguish between professional and personal pages. Existing pages should either be converted to profession-based profiles or a new one should be created.

  2. How does this service work, step by step? 

    Here is a basic outline of the process:

    1. You purchase the service on
    2. You complete and submit the questionnaire
    3. Smith Publicity reviews your questionnaire and develops your training plan
    4. You hold your one-hour, one-on-one tailored consultation with one of Smith Publicity's experts, focused on your selected social media platform
  3. What types of questions are on the questionnaire? 

    The questionnaire asks for information about your book, the target audience you're trying to reach, and your personal and professional background. For example, you may include certain hobbies, your education, accomplishments, and interests. You'll also be asked about the goals you hope to accomplish through social media (such as building a readership/following, selling books, and branding). Your training will be custom-tailored to your needs, based on your answers to these questions.

  4. When is the best time to launch a social media campaign for my book? 

    While you can use social media at any stage of the publishing process (before or after publication), the earlier you can get started – even months before publication – the better.

  5. Who is providing this service?

    This consulting service is provided through Smith Publicity, a firm that has forged a reputation as one of the most creative publicity and public relations agencies worldwide. Since 1997, they have promoted thousands of authors from New York Times © best sellers to first–time self–published books, ebooks and audiobooks, publishers, businesses, organizations, and entrepreneurs. Their clients have appeared on nearly every major TV and radio talk show, and have been featured in scores of the top media outlets in the United States, Canada, the United Kingdom and abroad. Their talented, veteran team of publicists are passionate about books and thrive on creating wonderful opportunities for authors